WE ROUNDUP
WE Roundup is a platform connecting the Windsor-Essex community with local events and cultural happenings, designed to increase engagement, expand local reach, and help visitors discover everything Southern Ontario has to offer.
The project involved a complete rebrand, including the visual identity, brand experience, and all supporting materials.
The design was inspired by scouting badges, reflecting the spirit of exploration and new experiences, as well as the handwritten wall advertisements that were common in Windsor decades ago. The color palette was drawn from the Essex County tartanto reflect the region's heritage. The identity was created to engage both local residents and visitors to the Windsor-Essex area.
WE Roundup is now one of the leading event platforms in Southern Ontario, reaching thousands of locals and visitors each month. The platform continues to expand its offerings, with new features and initiatives planned for 2026 to further engage the community and showcase what the region has to offer.